Research on the Construction of City Walk Tourism Routes from the Perspective of Cultural Heritage Conservation: A Case Study of Beiyuanmen Historic and Cultural District in Xi’an

Abstract

The immersive tourism model represented by City Walk is reshaping the spatial narrative logic of historic districts. Additionally, the spatial organization of tourism routes faces multifaceted contradictions. Taking Beiyuanmen as a case study, this research employs space syntax analysis to deconstruct spatial morphological characteristics, constructs a supply-demand-balanced cultural heritage display route by integrating GIS-based spatial accessibility simulations with tourist behavior preference mining via social media semantic analysis. The research ultimately develops a heritage conservation-oriented route construction methodology, forming a new paradigm that harmonizes “heritage conservation, tourist behavior matching, and urban form adaptation.” This framework aims to provide replicable strategies for revitalizing cultural heritage in historic districts, enhance tourists’ recognition of heritage values, and promote sustainable cultural preservation.