Study on evaluation of liveliness level and promotion strategy for Intangible Cultural Heritage in Qinghai Province

Abstract

The shift towards living heritage protection necessitates robust evaluation systems. This study constructs a quantitative assessment model using the Analytic Hierarchy Process (AHP), integrating four dimensions: carrier transmission, policy support, social engagement, and production efficacy. Empirical analysis of Qinghai Province reveals: (1) moderate overall vitality with marked internal disparities; (2) hierarchical dimension performance—carrier transmission excels while policy support lags; (3) traditional crafts and folk customs demonstrate stronger vitality through effective dissemination, contrasting with marginalised traditional sports. Proposed strategies encompass liveliness inventory management, spatial carrier development, and ‘Integrating Intangible Cultural Heritage’ integration strategies. The model transcends conventional qualitative paradigms, providing a theoretical-practical framework for optimising living heritage mechanisms.